Mexico Striving to Preserve the Past, Present and Future

“Don’t take tourism for granted” says Mexico’s Secretary of Tourism Gloria Guevara Manzo in recent published remarks as the nation looks at preserving its’ past, present and future while generating jobs, wealth and well being for its’ citizens.

Last year was a milestone year for travel and tourism in Mexico as the country’s industry contributed 100 million jobs and over $2 trillion in GDP.

The people of Mexico realize that travel and tourism are powerful engines for driving positive socio-economic change and as such, tourism is a national priority.

In 2011 there were a record-setting 22.67 million international visitors who came to Mexico, the most since records started being kept in 1980 by the Bank of Mexico.

The goal is to take Mexico from the 10th tourism destination to the Top 5 by 2018.

Mexico is promoting sustainability and is a global leader in the fight against climate change – promoting “green growth” development and attractions.

Throughout the country there is an effort to organize attractions and to effectively target market them to the world.

Diversification of these markets, products and destinations has helped Mexico over the years to be a more popular destination with the majority of its tourism coming from America.

Tourism is now Mexico’s third largest industry and it set to grow steadily over the coming years.

A key attraction is a lasting legacy for travelers – those who come to Mexico can see, touch and be moved by centuries of history, from 500-700 A.D., to the present. This rich history is very unique as it reaches back to before the Spanish arrival in 1519 when Indians roamed the land.

Early cultures included the Maya, Totonac, Huastec, Otomi, Mixtecs, Zapotecs, Tlaxcalans, Tarascans and Aztecs. And all these cultures created a vast number of historical wonders which visitors can tour first hand.

The lasting influence of the Spanish arrival in 1519 left a lasting influence through the entire fabric of the country. Now tourists from over 140 countries enjoy that legacy for the New World conquerors. Mexico displays her Colonial legacy in most all of her states and particularly in the capital.

Sites listed by a recent tourism promotion note that in Central Mexico “it is possible to enjoy the Churches of Guadalupe, San Marcos, San Diego and The Government Palace in Aguascalientes. In Cuernavaca, cradle of the Revolutionary War led gy Emiliano Zapata, stand the Cathedral (XVI century) and the Palacio de Cortes (constructed in 1538).

Visitors to Guanajuato will find a great examples of Colonial heritage and in the city of Puebla are the many churches.

Influence the Future by Improving the Odds in the Present

The new year is well under way and I will try and avoid the usual discussions, posts, and tweets about resolutions. This article relates to a belief I have that there is more to life than just randomness as many of the quantum theorists will tell us. It is not that I don’t believe in Heisenberg’s Uncertainty Principle or Chaos Theory but I have lived and breathed long enough on this planet to have witnessed and experienced events that suggest to me that there must be some ability to affect the quanta of the present to influence the future. Of course, most of us want to believe that not everything in life is just random as experiments in quantum physics have shown us. Most of us want to believe that if we put effort into the system we can tip the odds in our favour. I firmly believe that not only is this possible but it is what makes some people seem more “lucky” than us.

Let’s take the example of health for a moment. When you look at a disease like cancer it appears to be quite random. Everyone knows of that person who lived a very healthy life by not drinking and not smoking and exercising everyday but still developed cancer at a young age. Even more horrifying is when young children develop cancer – it just appears so random and it most cases, it is. There is however significant reams of research which demonstrates that through our efforts of maintaining a healthy lifestyle, we can turn the odds in our favour. It certainly does not mean that you have ultimate control over your fate, it just means that you can improve your odds.

If we accept that our intentions can improve our odds in health, it begs the question of whether our efforts can affect other measurable indicators such as prosperity. Once again it is clear that at its base, randomness is at play. Whether you were born into affluence or not was (depending upon your belief) a random fluke. As with health, there are numerous examples of people who were born into abject poverty but through sheer will and determination influenced the odds of the future and dramatically improved their state of affluence. When you take a look at anything life, any goals you might have or anything you might desire, at its base starts randomness. I believe we must accept the randomness but get better at playing the odds. While I don’t play poker, I know enough about the game to know that by learning the rules, a few tricks, and a bit about probability, you can become a better poker player. Randomness is inherent in the game of poker as it is in life but learning how to work with the odds can affect the future.

When things in your life seem to be not going well, know that your time will come – much like the wave which is in the trough, it will rise again. Also know that you can influence when that wave will rise. Believe in your ability to affect the odds of anything in your life. Learn the rules of the game and understand the odds and what you can do to improve them. If it works in games of chance, it can work for anything. The variables for your goal might be different and more complex than a game of cards but with intention and effort, the rules can be learned and you can gain confidence in your ability to influence the future by playing the odds of the present.

Content Delivery Online – How Do You Present Your Information?

Of course, the principle method of sharing content online is your website, but what if you share introductory content in articles marketed across the internet directing traffic to your website? Do you think that might work?

Intentional Delivery -

The key component of article marketing is intentional delivery. Offer up information in a programmed method that presents plenty of knowledge and informative content without overloading the reader, then send them to your website for more information. Once there, be certain to provide all the information they might need on the topic, or at the very least, links to where they can find it.

Tell the Story -

Readers relate to memorable story-telling that resonates with their experience of life. When I find myself lingering in the low places of life, I seek out articles and information that will lift my spirits. Something like the Frog in the Butter story, or Zig Ziglar’s Bull Frog story, because they resonate with me. I not only like the story, but the fable entrenched in the words brings me out of my funk and makes me think about my current situation. Is it dire enough to ‘give up’ or should I simply keep working toward my goal.

I’m not an elephant. No matter how many chains try to hold me in the boundaries, I will escape. Determination is my strong point. I am determined to achieve my goal. You should be too. You should seek to escape the boundaries and achieve your goals no matter what the boundaries may be.

If reading someone else’s story inspires you… By all means, read the stories of others. Then be sure to tell your own.

Telling your story is what will bring the reader back to your website, time after time. They will want to know what happens to you.

Carry On -

The strongest emotions come from taking action. When I first started writing, I struggled with the use of passive words. I was a pretty passive person back then and action words just didn’t cut it for me. I ached when I tried to use them. Then I realized that when I targeted specific actions and made the effort to use those actions to not only drive my own efforts but to encourage others, the motivation came back – 10 fold.