Mexico Striving to Preserve the Past, Present and Future

“Don’t take tourism for granted” says Mexico’s Secretary of Tourism Gloria Guevara Manzo in recent published remarks as the nation looks at preserving its’ past, present and future while generating jobs, wealth and well being for its’ citizens.

Last year was a milestone year for travel and tourism in Mexico as the country’s industry contributed 100 million jobs and over $2 trillion in GDP.

The people of Mexico realize that travel and tourism are powerful engines for driving positive socio-economic change and as such, tourism is a national priority.

In 2011 there were a record-setting 22.67 million international visitors who came to Mexico, the most since records started being kept in 1980 by the Bank of Mexico.

The goal is to take Mexico from the 10th tourism destination to the Top 5 by 2018.

Mexico is promoting sustainability and is a global leader in the fight against climate change – promoting “green growth” development and attractions.

Throughout the country there is an effort to organize attractions and to effectively target market them to the world.

Diversification of these markets, products and destinations has helped Mexico over the years to be a more popular destination with the majority of its tourism coming from America.

Tourism is now Mexico’s third largest industry and it set to grow steadily over the coming years.

A key attraction is a lasting legacy for travelers – those who come to Mexico can see, touch and be moved by centuries of history, from 500-700 A.D., to the present. This rich history is very unique as it reaches back to before the Spanish arrival in 1519 when Indians roamed the land.

Early cultures included the Maya, Totonac, Huastec, Otomi, Mixtecs, Zapotecs, Tlaxcalans, Tarascans and Aztecs. And all these cultures created a vast number of historical wonders which visitors can tour first hand.

The lasting influence of the Spanish arrival in 1519 left a lasting influence through the entire fabric of the country. Now tourists from over 140 countries enjoy that legacy for the New World conquerors. Mexico displays her Colonial legacy in most all of her states and particularly in the capital.

Sites listed by a recent tourism promotion note that in Central Mexico “it is possible to enjoy the Churches of Guadalupe, San Marcos, San Diego and The Government Palace in Aguascalientes. In Cuernavaca, cradle of the Revolutionary War led gy Emiliano Zapata, stand the Cathedral (XVI century) and the Palacio de Cortes (constructed in 1538).

Visitors to Guanajuato will find a great examples of Colonial heritage and in the city of Puebla are the many churches.

The Five Minute Business Presentation Ideas

Most of us feel that making a five minute Powerpoint presentation is like putting an elephant into a small refrigerator. It is just a metaphoric example to express how difficult to cut-sized your product launching report as your product has several important features. It is extremely a challenge to make your audiences listen to your product promotion within given short period of time.

Why it has to be done within five minutes?

No other reasons. If your product is good, it can only take few minutes to mention. It is like TV and radio advertisements – the delivery of the main messages counts, not the total amount of the presentation slides.

How to make a slide that can promote your product fast and simple?

For instance, let’s say we want to promote various of associated computer mouse products.

In the beginning, you need to have high resolution pictures of the computer mouse products. Avoid using low resolution pictures as your audiences will not able to see your products clearly even though it is within viewing distance.

Creatively align these pictures on your slides. You do not have to enlarge these pictures on one slide. It is possible for you to include several pictures on your slides. For better view, include three to four pictures on your slide. After adding pictures into your slide, start using simple effects on these pictures. In this case, choose “Grow/Shrink” for “Emphasis” custom animation. This particular animation will enlarge each of the picture within customizable sizes. In this example, once you click on the slide, the picture will enlarge by 400%. Once the picture is enlarged, you can take this opportunity to elaborate your product during the actual presentation.

Since you have added all pictures with custom animations, you need to make it disappear after you need to proceed with the other picture. Basically you need to create “Now-You-See-It-Now-You-Don’t” picture appearance for your audiences. Take note that no text-contents are included in this slide. Within the custom animation task panel, earlier you will see the “Grow/Shrink” effect that you have added earlier. Add “Exit” effects on the selected pictures and choose “Box” exiting effect.

Finally, manually arrange the sequences of selected effects earlier (“Grow/Shrink” and “Box”) in order to create an “Now-You-See-It-Now-You-Don’t” picture appearance. Now, you are ready to fascinate your audiences with your new product launching.

Closing a Sale Through a Successful PowerPoint Presentation

Presentations are the way many products and services are sold. The effectiveness of your presentation determines your success. Yes, you also need to find a lead, set an appointment and follow-up, but the presentation is key.

Below are some thoughts about the components of a successful sales presentation:

You have the solution to your potential customer’s problem. If you can’t meet your potential customer’s need, you can give the greatest presentation, but you probably won’t get the sale. Of course, it isn’t ethical to con him/her into thinking you have a solution when you don’t. You clearly explain how your offering can solve the problem of your potential customer If you don’t explain clearly, you may have a solution, but you won’t get far. This is why presentation preparation is so important. When you prepare, check that your message is organized and clear. State the problem simply and completely, based on questions you asked earlier or o questions you ask during the presentation. Then show how your product or service can solve your potential customer’s needs.

Be sure to provide supporting data to validate your solution. Even with a great solution, how do you ensure that people believe you? This is the important art of persuasion. As you show your solution, you must connect all that you say to their problem and back it up with both hard — facts and figures – and soft data — testimonials, your experience, and current customer names they might know., Be sure to convey how your solution will make them feel. Relieved? Less stressed out? Happy to reduce costs or increase profit? A positive emotion is a requirement for making a decision.

Your visuals are clear. Your slides must be crystal clear. Did you know that people can’t read and listen at the same time? So, if you use slides full of text, they’ll read them while you’re talking and won’t hear what you’re saying-that isn’t clear communication! Diagrams and charts should be easy to understand and not contain irrelevant content. If you have to provide highly detailed data in a spreadsheet, have a handout so your audience can follow along easily. Don’t provide unnecessary data during the presentation. Instead, leave supplemental content as a handout, if your potential client wants to review it before making a decision. Make sure that all text is legible and use animation only if shows a process. Use only high-quality photos and. avoid loud backgrounds. Put one point on a slide and backs up that point with a photo, diagram, or chart-this is called the Tell ‘n’ Show Method.

You connect with your audience. Think of your presentation as a two-way conversation, especially if you are speaking to a small group. Meet their eyes, ask and answer questions, be friendly and natural-think of it as an interactive presentation. Your potential customer will buy from you as a person not a presenter.