Create a Lively Marketing Presentation

A lively presentation will impress your prospective clients! This will keep your customers’ attention and it might lead to more profit for you. Follow these instructions to create animations for your next talk.

Step 1: Add excitement, but in moderation. Your talk should be captivating and interesting to your audience. At the same time, it’s best not to overdo it. Moderate the amount of animation and video clips you include to keep your presentation from annoying. You can add color and interesting fonts but ensure that you are able to maintain a professional outlook and feel for your presentation too. As an example, the screen that announces a price increase shouldn’t have lively animations zooming across. Keep it appropriate and limited.

Step 2: Use timed content. It can be difficult for presenters to remember that a PowerPoint or Flash requires a click for every little bit of animated text. Try using timed text on your presentation so that the person presenting it will not have to try to memorize it all. Enter at the right moment in the presenter’s speech. (You might need to practice and fine-tune this).

Step 3: Spice up your graphic displays and diagrams. Other animations, such as charts and graphs, can be added as well. Make sure that facts and statistics that are the most important stand out among the others. Use a bar chart which depicts an ascending bar in order to highlight rising profits. Having a visual representation during your presentation is something your audience will appreciate.

Step 4: To explain a process, use animation. When a segment of your advertising presentation needs to be explained, utilize illustrations to get the points across. The presenter should click to show the first step in the process before explaining it. When the user is finished with the first step, he or she ought to be able to click and have the second step appear, without any further action on their part. The concepts will be easier for your audience to grasp if there are good visual graphics to explain the steps. This is better than one large graphic all at one time.

Step 5: Make a joke. If a presentation has some complicated segments to it, break it up with a little light humor. A heavy part of your presentation should be followed by a funny comic or dancing caricature. This will allow your clients both some laughs as well as the chance to digest the information presented. Plus it will stop them from coming to the conclusion “my, this presentation is long and dreadfully boring….”. Add some humour to break things up.

Step 6: Practice beforehand. If your presentation has cute little clips that require excellent timing or ones that will only show up with a mouse click, make sure that you or the presenter practice the presentation. The audience should be surprised as the graphics appear; the presenter should not. Ensure that the presenter is well prepared for the animated presentation.

Transformational Speaking and the Four Bones of a Masterful Presentation

Cultural anthropologist Angeles Arrien, author of The Four-Fold Way, teaches there are four bones to which we must pay attention if we are to remain fully present in our lives. As in life, so it is in speaking! Use these four bones of professional speaking to ensure your presentation is masterful.

1. The wishbone. This is where our vision resides, the place of dreaming and re-dreaming so that we live the life we came to live. When you’re developing your presentation, what is the vision you hold of what is possible because you choose to show up? A transformational speech begins with knowing the new story you want people to embrace and act upon. So exercise your wishbone as your very first step to a transformational speech. What is the outcome you wish for that makes all the energy of preparing and delivering a presentation worthwhile?

2. The backbone. Taking action in support of our dreams requires courage and strength. The call to action you put forth in your speaking is the backbone–it first represents your own backbone, the bravery to ask for something worthy of a better story. Then you call forth the backbone of the audience when you challenge them to leave the room with a commitment to a personal step toward an action that will make the new story possible. Just one step; ask them for that without apology or equivocation.

3. The funny bone. It is said that laughter is the shortest distance between two people. It is perennial wisdom in professional speaking circles that, “You don’t have to be funny to speak; only to get paid for it!” Forge your own brand of humor–without telling jokes–and be sure to include it in your speaking.

4. The hollow little bone. This bone is likely the most challenging for a speaker who needs a strong ego to show up in the first place–and then get out of the way. To be a “hollow bone” requires that we acknowledge our doubts and fears and reluctance and do the work to heal the personal wounds that cause us to question our callings and capacities. Only then can we be “hollow” enough to make room for something more powerful than a carefully crafted speech to flow through us and out to others. When we recognize that ultimately our speaking is in support of our message and not about us, we open the hollow bone to hope and possibility and to receive grand support for a worthy mission. We experience an energetic surge when the hollow little bone is an open channel for truth to be spoken in the moment.

When your wishbone, your backbone, your funny bone, and the hollow little bone are acknowledged and expressed, you’re well on your way to presenting the speech you were born to give to the audience you are destined to serve. To be a transformational speaker, remember the Four Bones!

© Gail Larsen 2010. All rights reserved. Real Speaking is a registered trademark. Permission to reprint: You may reprint this article in your own print or electronic newsletter. Please include the following statement: Reprinted from “Real Speaking” a free e-letter by Gail Larsen featuring insights and ideas to enhance your public speaking and communications.

Content Delivery Online – How Do You Present Your Information?

Of course, the principle method of sharing content online is your website, but what if you share introductory content in articles marketed across the internet directing traffic to your website? Do you think that might work?

Intentional Delivery -

The key component of article marketing is intentional delivery. Offer up information in a programmed method that presents plenty of knowledge and informative content without overloading the reader, then send them to your website for more information. Once there, be certain to provide all the information they might need on the topic, or at the very least, links to where they can find it.

Tell the Story -

Readers relate to memorable story-telling that resonates with their experience of life. When I find myself lingering in the low places of life, I seek out articles and information that will lift my spirits. Something like the Frog in the Butter story, or Zig Ziglar’s Bull Frog story, because they resonate with me. I not only like the story, but the fable entrenched in the words brings me out of my funk and makes me think about my current situation. Is it dire enough to ‘give up’ or should I simply keep working toward my goal.

I’m not an elephant. No matter how many chains try to hold me in the boundaries, I will escape. Determination is my strong point. I am determined to achieve my goal. You should be too. You should seek to escape the boundaries and achieve your goals no matter what the boundaries may be.

If reading someone else’s story inspires you… By all means, read the stories of others. Then be sure to tell your own.

Telling your story is what will bring the reader back to your website, time after time. They will want to know what happens to you.

Carry On -

The strongest emotions come from taking action. When I first started writing, I struggled with the use of passive words. I was a pretty passive person back then and action words just didn’t cut it for me. I ached when I tried to use them. Then I realized that when I targeted specific actions and made the effort to use those actions to not only drive my own efforts but to encourage others, the motivation came back – 10 fold.